The tri-annual project, co-financed by the EU, is an information and awareness-raising campaign on wine, oil, and cheese with Denomination of Origin, Geographical Indication, and Guaranteed Traditional Specialty.
EEQF is promoted by CONSORZIO PER LA TUTELA DELL’ASTI DOCG, CONSORZIO DI TUTELA CONEGLIANO VALDOBBIADENE PROSECCO SUPERIORE DOCG, CONSORZIO VINO NOBILE MONTEPULCIANO DOCG, CONSORZIO TUTELA PROVOLONE VALPADANA, APOT – ASSOCIAZIONE PRODUTTORI OLIVICOLI TOSCANI, LATTERIA SOLIGO
The project events take place in Italy, Germany, Spain, and Poland.
Quality food is essential for well-being, it is therefore important to give consumer the tools to recognize it and know the best practises put in place by producers of PDO, IGP and IGDS. Raising awareness and spreading a fair culture is the aim of the six Consortia that wish to get consumers closer to consciously choose what they eat and the trade to go for their products in malls and restaurants.
Media relation & press office
Direct line with national, trade and local media to report news and activities within the sector in Italy and abroad. Enhancing the territories and traditions through food storytelling is an important task that can add value to our country certified products.
Give voice to European producers and Associations with relevant data from studies and research carried out by experts in the sector.
Press conferences, tasting experiences, talks to engage the national and international press, influencers, trade and institutions and give an insight on the cheese, wine and oil sectors with its PDO, IGP and STG products. Events take place in Italy, Spain, Germany and Poland.
Events and press conferences
The events involve Italy (launch press conference in October 2019 and post-Covid activity resumption in June 2022) and partner countries: UK (until 2020), Spain, Germany and Poland.
Widen the supporters of quality food also among those who have influence on the new reference public, through training courses and direct experience.
The project lasts three years. Thirteen press conferences in Milan, Rome, London (before Brexit), Berlin, Hamburg, Madrid, Warsaw. 29 press releases, 13 press conferences, more than 3000 journalists involved, more than 20 million reach.
- POSITIVE SENTIMENT IN THE MEDIA – 83%
- PRESS RELEASES ON RELIABLE MEDIA – 45%
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