Case story
GIS – Gruppo Impianti Solari
The association has been founded to represent companies operating in the renewable energy sector with the aim of promoting correct information on environmental sustainability and protection of the territory through photovoltaic solutions.
challenge
Build GIS Group identity and reputation from scratch. Produce a positive positioning on the media and place the Association as an authoritative interlocutor for press, institutions and businesses.
Activity
Media relation & press office
Through careful and targeted media relations and contents management, GIS has become an important player, therefore reference for institutions on the best practises related to photovoltaics.
Consultancy
GIS has now established a network of relations with institutions and subjects related to the energy sector and useful for the development of new business opportunities.
Visual identity
Build a brand new corporate visual identity with logo, company profile, presentations, matching graphic design with content creation.
TV programs: Report and Reservoir Dogs
In addition to appearing in some top media as Affari & Finanza – La Repubblica, Il Sole 24 Ore, Il Messaggero, GIS has given voice to the major circulating topic of the authorization blocks for the photovoltaic sector in the Lazio region. This issue was the focus of a specific programme realized by Report (Rai 3), the most authoritative and popular investigative TV channel, which features a reportage by Matteo Viviani for Le Iene.
Content creation
Creation of the website: definition of its architecture and realization of contents for the blog, drafted through a SEO analysis, to improve their organic positioning, and by researching relevant topics.
The blog is now a reference information point for the photovoltaic and renewable energy sector.
RESULTS
GIS has become a trusted interlocutor for the press for updates on energy-related regulations and its battles against obstacles to renewable energy solutions have given voice to a significant portion of the sector representing plant construction companies.
press releases on top national media
published in local and specialized newspapers
RELEASES on well-known TV programs
users reached on social networks in one year
Consilium Comunicazione
Via Domenichino, 45
20149 – Milano – Italia
Ph. +39 02.36565485
info@consiliumcom.com
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