Case story
The city of Zurich
An international smart city, one of the best worldwide places for quality of life. Dynamic, sustainable, young and avant-garde in terms of design and cultural proposals.
the challenge
Relaunch the destination Zurich, consolidating it as a trendy, sparkling and multifaceted city, changing the idea of a destination for business only.
Activity
Media relations & press office
Ongoing relations with all media and PR, so as to inform on the evolution of the tourist and cultural offer and on the development of new innovative projects in the city.
Digital PR
Search and coordination of influencers with different target audience to engage a varied public on different topics: art, events, museums, Weekend, Hotel Nöel, Christmas period.
Graphic design
Constant support in the creation of visual communication, content based material and books.
Events management
Turn key solutions for events according to Zurich main topics: from food and wine to culture and design. The event becomes an “experience” that invites the participants to deepen their knowledge on Zurich and ends with the wish to visit the city.
Digital PR
Contamination as a guide with no limits: new ways to tell stories with creativity and passion.
Creative development of graphic material to support events such as: save the date, flyer, brochure and graphics for setting up the spaces.
RESULTS
Zurich is now recognized as the European reference city for art, design and multipurpose events, for short stays, for couples, singles and families.
- POSITIVE SENTIMENT IN THE MEDIA – 83%
- Press releases on major media – 57%
PIECES released in the last year
PRESS RELEASES ON THE TOP MEDIA
online media coverage
Consilium Comunicazione
Via Domenichino, 45
20149 – Milano – Italia
Ph. +39 02.36565485
info@consiliumcom.com
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