Case story
A35 Brebemi
The first Italian motorway built through project financing, currently engaged in the study of dynamic induction electric charging.
CHALLENGE
Identify and involve new communication channels useful for A35 Brebemi to broaden the effect of its Italian and international positioning. Support on and offline investment actions and campaigns to increase traffic and mileage, with the cross integration of adopted communication tools: social media, interactive totems, digital conversations, data analysis.
Activity
Media relation & press office
Manage information to give value to quality and usefulness of the infrastructure through top media relations and targeted public relations on a local, national and trade level.
Improve positioning and increase awareness, engagement and consequently business for A35-Brebemi with the aim of presenting the highway as a reference for the sector.
Crisis communication
Monitor and analyse the media landscape in order to be ready and reactive in case of crisis. Prepare an action protocol in order to perimeter the information and be ready for emergencies.
Reputational intelligence
Carry out analysis of data and circulating information. Realize strategic monitoring and understanding of issues, events and news relevant for the Client in order to depict a scenario that can give a frame for its business.
International relations
Set-up international coverage and events for global projects, such as “Arena del Futuro”, to support our Client in its business abroad.
Corporate reputation
Build a positive and fair reputation through relations with media, institutions and stakeholders, giving light to Brebemi activities, carried out on a daily basis.
Events management
Creation, development and management of events, inaugurations and press conferences with turn key solutions, on a big or small scale, with the participation of institutions and top personalities.
Events
Press conference
Fairs
Branding campaigns
Increase awareness in A35 Brebemi and its values: sustainability, care for its territory, safety and travel comfort through digital channels.
The set up of an information channel with consumer through a monthly newsletter and the activation of two social media channels has engaged and enlarged the community. ADV campaigns on Facebook also helped to increase brand awareness.
Social media management
A varied and ongoing editorial plan with the choice of the right tone of voice helped to increase the fan base and boost brand awareness.
RESULTS
A35 Brebemi is more and more identified as an innovative infrastructure, information is more balanced and correct, its business opportunities are conveyed to the public opinion.
PRESS RELEASES IN THE LAST YEAR
JOURNAL PIECES ON BREBEMI
PRESS RELEASES ON THE MEDIA TOP
NATIONAL RELEASES
RELEASES ON TRADE AND SPECIALIZED MAGAZINES
Consilium Comunicazione
Via Domenichino, 45
20149 – Milano – Italia
Ph. +39 02.36565485
info@consiliumcom.com
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