The fashion brand bonprix Italia has officially launched the new logo.

The company continues its way of innovation and change by working on its Visual Identity, with the aim to strengthen  its presence in the fashion sector and becoming an increasingly recognizable, modern and  in step with the times, without however modify its dna: offering customers a wide assortment of increasingly sustainable fashion articles at advantageous prices.

Consilium continues to support bonprix Italia in this process of change with a communication strategy both corporate and product level.